Digital Publishing

Found the key to your digital success?

It's right there. In your data. And we can help you find it.

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Collect

Track the right metrics. Combine data from all your platforms and make sure insights from your ePaper are put into play in your overall business. 
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Understand

Visualize all your data - e.g. in dashboards - to understand how these insights can give value to your newspaper platform and business. 
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Capitalize

Use the data insights to attract more readers, increase engagement, prevent churn and, ultimately, increase revenue on your ePaper.
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Collect ePaper data

The ePaper offers endless options to track readers' engagement, usage patterns and preferences.

But not only that.

For the first time ever you can learn what people are actually reading in your print edition thanks to our adaptive, cross-platform tracking system.

The trick is knowing what to track and how to set it up. We help you set up the right metrics in Google Analytics and make sure that your ePaper data are included in your existing Data Management Platforms to get a full understanding of your readers.

We can do it all for you. Or we can help you learn how to do it yourself. 

 

Products that will strengthen your business: 

User Tracking - maximises your data quality. 

Reader Surveys - learn what your readers really think.

Understand your data

Data is awesome, but only if you know how to put it to use. 

If you're able to find the right loyalty drivers and identify churn behaviour, then you're in a very lucrative position. 

But you have to be some sort of Rain Man to capitalize solely on raw data. Or we can make it manageable by visualizing the data through appetizing dashboards in Chartbeat, Klipfolio and similar tools. 

This way, you get an intelligible overview of you data - ready for you to exploit in the daily editorial decision making. 

 

Products that help you understand data:

Engagement Studio - learn exactly how your readers engage with your articles.

Status Reports - let us dig out all the key findings.    

Capitalize on your knowledge

Working systematically with data will help you understand your segments and how to approach them.

Outcome? Loyal readers.

Use your profound knowledge in marketing initiatives to onboard new readers and prevent current ones from churning. 

We won't promise that you can predict the future, but the knowledge you gain from working with data will undoubtedly make your ePaper a better and more profitable product.


Products that will improve your ePaper:

Segmented Push - increase reader engagement with a push.

Interactive ads - your advertisers' ROI will go through the roof.