The key to digital success is in your data
It's right there. In your data. And we can help you find it.
Visualize all your data - e.g. in dashboards - to understand how these insights can give value to your newspaper platform and business.
Use the data insights to attract more readers, increase engagement, prevent churn and, ultimately, increase revenue on your ePaper.
The ePaper offers endless options to track readers' engagement, usage patterns and preferences.
But not only that.
For the first time ever you can learn what people are actually reading in your print edition thanks to our adaptive, cross-platform tracking system.
The trick is knowing what to track and how to set it up. We help you set up the right metrics in Google Analytics and make sure that your ePaper data are included in your existing Data Management Platforms to get a full understanding of your readers.
We can do it all for you. Or we can help you learn how to do it yourself.
User Tracking - maximises your data quality.
Reader Surveys - learn what your readers really think.
If you're able to find the right loyalty drivers and identify churn behaviour, then you're in a very lucrative position.
But you have to be some sort of Rain Man to capitalize solely on raw data. Or we can make it manageable by visualizing the data through appetizing dashboards in Chartbeat, Klipfolio and similar tools.
This way, you get an intelligible overview of you data - ready for you to exploit in the daily editorial decision making.
Engagement Studio - learn exactly how your readers engage with your articles.
Working systematically with data will help you understand your segments and how to approach them.
Outcome? Loyal readers.
Use your profound knowledge in marketing initiatives to onboard new readers and prevent current ones from churning.
We won't promise that you can predict the future, but the knowledge you gain from working with data will undoubtedly make your ePaper a better and more profitable product.
Segmented Push - increase reader engagement with a push.
Interactive ads - your advertisers' ROI will go through the roof.
Do you want to learn how to build a Churn Prediction Model in Google Analytics? Our newest White Paper shows you how. There will also be examples on how to optimise your data setup.
With feedback from almost 13000 ePaper readers and usage data of more than 2000 newspaper titles, the State of the ePaper - Benchmark Report 2018 will provide you with invaluable insights you can use to develop your digital strategy.