Segmented Push - retention made simple

Segmented Push gives you great opportunities to reach specific segments through push notifications.

It’s you who defines the scope of these segments, and it’s safe to say that the possibilities are endless.

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Increase reader engagement

Personalized, behavior-triggered push notifications have an activation rate that’s up to nine times greater compared to notifications that are generic. And they’ve proven to increase retention as much as 20 percent.

So, it’s fair to say that the feature can prove to be a real game changer that will ultimately make your readers even more loyal.

Reach your readers

Nine out of ten publication downloads are made from either a smartphone or a tablet, and push notifications are a big part of the reason why.

In fact, the latest European ePaper Benchmark Report showed that almost 50 percent of the ePaper users feel positive about push notifications and respond to them if they find the message relevant.

Start preventing churn

Segmented Push is a great weapon in the battle against churn. Identify churn behavior and use this knowledge to create segments with high churn-risk.

Start targeting these segments with your best retention increasing content through push notifications as a reminder of what they will be missing out on. For sure, this will make them stick around.

Go all in

Exploit the full potential of Segmented Push by combining it with the User Tracking feature. By doing so, you can incorporate your CRM data in the segmentation process. Create segments based on demographics such as gender and age, or use the subscribers’ city of residence as a segmentation parameter and start promoting stories from the local area.