Bonnier Media: There's still room for paper
DIGITAL STRATEGY: New apps for the Norwegian magazines Costume and Tara are designed to help subscribers become accustomed to reading the publications digitally.
Finland's oldest newspaper archive is in Swedish
The newspapers Vasabladet and Österbottens Tidning have just launched Finland's oldest digital archive, which features issues dating as far back as 17 May 1856 and all the way up to today.
The printed newspaper as an added purchase
The Norwegian newspaper Bergens Tidende is experiencing a welcomed increase in its subscription base. Sixty-five per cent of new subscriptions are either fully digital, or digital with the weekend delivery of the printed newspaper, and the number of readers of the digital edition has tripled in just one year.
"Things that cost nothing have no value"
INTERVIEW: In January 2014, the German weekly newspaper Bauernblatt took an important step into the digital future when it launched its first newspaper app. What follows is an interview with the newspaper's publisher Jan Grams about Bauernblatt's digital strategy.
New digital advertising formats in demand
New advertising formats used in newspaper apps are seeing a surge in growth in 2014. Among the most popular formats among media houses are those which resemble full-page newspaper ads, but with interactive functionality.
Customer webinar: Get the most out of the new iOS 7 design
Take part in our customer webinar on 18 February 2014, and hear how the new iOS 7 design can strengthen both your media house's visual identity and readers' experiences of your app.
Moving forward at digital Express speed
"As a publisher it is important to be receptive to and understanding of readers needs, wishes and expectations," says Joakim Svensson, head of mobile platforms for Expressen, GT and Kvällsposten, three Swedish publications that are currently seeing significant growth in digital subscriptions.
Record readership for digital evening paper
Almost 10,000 Finnish subscribers downloaded the new digital evening edition of Hufvudstadsbladet on the day of its premier. The strategy is the first of its kind in the Nordic Region.
Learn from Dutch experience
Visit DagsVara in Stockholm, Sweden on 5-6 February, and hear how one of The Netherland's largest media companies is generating digital growth.
A focus on faithful readers creates growth
800 new digital subscriptions and considerable earnings. These are the results of Hallandsposten's new digital strategy, which has also strengthened the newspaper's relationship with its readers.
Creating growth in the digital future
The newspaper conference DagsVara 2014, which will be held in Stockholm, Sweden on 5-6 February, will focus on digital business strategies.
Folketidende in digital growth
The targeted marketing of Folketidende's digital version has led to growth. The Danish media company is seeing an increased willingness among users to pay for digital content, and 441 readers have signed up for a subscription that does not include the printed newspaper.
Direct readers from website to newspaper app
Deep Linking: Integrate the articles in your newspaper app with the content on your website.
Selling out of digital advertising space
The German media company "sh:z das medienhaus" has found success in selling digital ads. Some days the company even sells out of advertising space.
400,000 newspaper pages run through the scanner
Photo series: More than 140 years of Danish-German border history have been scanned and digitised. The Swiss company Supag saw to the practical work, which entailed manually scanning each page.
Early edition generates traffic
Since Thursday, subscribers of Svenska Dagbladet have been able to access the digital edition as soon as the paper has gone to print.
Online media chooses print
On a trial basis, online news outlet MediaWatch published a printed edition of its news this week. The new format introduces a commitment to more in-depth journalism and longer articles.
Get the newspaper out despite storms or sleet
When bad weather hits distribution, media houses can quickly open up for free access to newspapers on smartphone and tablet.
Stop the presses!
It's easy to update the digital newspaper: both when major news stories occur after deadline and when an article needs to be amended.
Creating free access to the engineers heritage
A full 100,000 pages, published between 1892 and 1940, are to be stored and provided as searchable content on digital platforms.
Access to all that Agderposten has to offer
Agderposten is introducing a new payment scheme and allowing readers to share articles on social media sites.
Art advertisers prefer print format
Readers and advertisers of art newspaper Kunstavisen prefer the print format: and so do the publishers. The newspaper's new app is thus a digital supplement with the same format and content as the printed paper.
Improved statistics tool
Gain access to information about your readers with a new and improved statistics tool
Best local newspaper in Europe
Earlier this year, Hallingdølen was chosen as Norway's best local newspaper for the third time in seven years: now it's risen to fame as best in Europe, too.
Let the app erase saved newspapers automatically
With Auto Delete, your readers can avoid filling up their devices with downloaded newspapers, since stored issues are automatically erased after a given period.
Business Intelligence translates data into revenue
Gain access to crucial key figures and statistics about your readers at just the right time and in the right format.
"New money for old newspapers"
Hallandsposten's archives are now searchable on web, smartphones and tablets.
Sydsvenskan experiencing digital growth
MARKETING. 39,000 people read the digital edition of Sydsvenskan on a paperless All Saints' Day.
Bookmarks – save content for later reading
With bookmarks you can give your readers the chance to save articles in the app.
Dynamic Web View Buttons
New feature: App gives easy overview of homepage's themes.
Nordjyske Media focuses on the digital newspaper
The Danish media company is anticipating twice as many digital subscribers next year.
Take part in Visiolink's series of webinars
Six modules on publishing for web, smartphone and tablet
Enter into dialogue with your readers
New feature: In-app messages pop up on the screen when users open the app, providing media houses with a new and effective tool for involving their readers.
Visiolink to attend INMA conference in Berlin
Visiolink is to take part in INMA's European conference in Berlin, where the association will focus on business strategies for the media industry.
Interstitials generate new business
The Finnish newspaper HBL has been successful in selling interstitials for display in the digital version of the daily. "Some months, interstitials sell more than web banners,” says director of digital media Fredrik Nars.
Meet Visiolink at TU Branschdag
Visiolink will be on hand once again when the Swedish media industry convenes for the thirteenth time at this year's TU Branschdag, which will be held on 15 October in Stockholm. This year's theme is 'People and Possibilities'.
Activate your archive
Since the day you started publishing your newspaper via Visiolink, your digital archive has continued to grow. Give your readers the opportunity to search through the wide selection of articles and make their subscription packages even more attractive.
Kölner Stadt-Anzeiger's app among the best
The Germany daily Kölner Stadt-Anzeiger has one of the world's best newspaper apps, according to studies conducted by US research firm McPheters, which based its decision on tests of more than 11,000 iPad newspaper apps.
Convert newspapers for template view
In collaboration with Denmark's Aarhus University, Visiolink has developed a new app solution that automatically transfers content and converts the layout of the printed paper onto smartphones and tablets, thereby combining the overview and editorial priorities of the print paper with new digital possibilities.
"Facts are important when devising a digital strategy"
The media house mh:n GmbH (sh:z), which is among the largest in northern Germany, is focusing heavily on Business Intelligence.
Advanced Starting Page – the best of multiple platforms
In the Adresseavisen app, the digital newspaper can be found right next to online news and video gallery add-ons.
Experience trendsetting media professionals
The programme is now complete. Meet many of Visiolink's customers at the World Publishing Expo 2013. Experience the next generation of Template and Hybrid Apps, see the latest digital advertising packages and hear about the extended possibilities of Business Intelligence solutions.
Learn from your colleagues
Meet a range of Visiolink's customers and hear about their experiences with publishing digital content for web browser, smartphone and tablet. It will all take place at the 2013 World Publishing Expo in Berlin, 7-9 October.
Kölner Stadt-Anzeiger's app is now a hybrid
A new app from Cologne newspaper Kölner Stadt-Anzeiger allows readers the opportunity to choose which layout they wish to read their paper in: the classic newspaper layout or a version optimised for reading on tablet and smartphone.
Newspaper archives opened up to the world
In 2014, the State and University Library of Denmark will begin digitalising 32 million pages of newspaper history. Experience shows that searchable archives can help support and strengthen all digital strategies.
Push Notifications: Send a message directly to your app-readers
With this new feature, it's easy for media houses to send text messages out to subscribers who use tablets and smartphones. The messages can be read even when the app is not open.
Make your print ads interactive
Enrich your printed newspaper ads by adding interactive features and breathing new life into them on smartphones, tablets and computers.
Be the first to see our new hybrid- and template-apps
Experience the next generation of template and hybrid apps at World Publishing Expo 2013.
Very important information about the new iOS 7
Back in June Apple released the first information on the upcoming iOS 7 for iPad and iPhone and they have in the period - until now - released six beta versions of iOS 7.
Give your readers access to more photos
More images and better interaction between text and photos in the web browser and newspaper app can create whole new experiences for your readers on digital platforms.
Voucher – a new digital distribution channel
With a unique code you can offer your readers access to the digital newspaper for a limited period. It opens up entirely new possibilities for sales, marketing and customer service.
Gain access to factual information about your readers
Which features are being used by media houses and which are preferred by the readers? What do users want and why? What are they ready for?
More people are reading the morning paper the night before
Business sector readers are particularly partial to reading their morning paper on the iPad the night before, when the digital edition becomes available.
Did you remember to let your readers know they can read the newspaper anywhere and at any time?
The classic newspaper layout lives on in digital format
Print media and its conventions have assumed the role of Trojan horse, with the aim of attracting paying readers to digital platforms.