E-PUBLISHING-For Newspapers

For Newspapers

Previously, it was about newsstands, strategic locations, and direct home delivery.
Then, it became about the internet - and relying solely on advertising revenue.
Now, more than ever, it is about effective online delivery of content to smartphones, tablets and browsers.

	It is no secret – the newspaper industry is struggling with falling circulation and the loss of ad revenue which has shifted towards online initiatives
	The world has become accustomed to ‘free’ news – realistically, no such thing exists
	The news, especially local news, is not possible without paid media
	The underlying issue is not the content or the quality, rather, it is the method of delivery to the readers and re-packaging
	Newspaper's greatest assets have always consisted of the content they produce and the years of history (local and national) that they possess

With the E-publish solution Visiolink has bridged the gap between off and online publishing for newspapers.

Grow Exposure and Revenue
Keeping a version of your newspaper(s) online at all times provides your readers access to your content at any time – and anywhere. From browsers, smartphones and tablets. By using the internet as base of delivery geographic limitations are eliminated and your localized content has the possibility of attracting new users. 

Get Paid for Your News Once Again
Throughout the years website news delivery has been positioned as ‘free’ in the eye of the consumer. By making the shift from separate web site news to the actual publishing of a complete e-paper you will once again enable the ability to charge for your content once again. Visiolink has extensive experience with different conversion approaches and often assume a consulting role in this process. Readers understand the concept of paying for today's complete delivery of news + with the Visiolink E-Publish solution they also get the look and feel of a traditional newspaper, further aiding the understanding.

Virtually No Implementation Curve
While many new online initiatives have high learning and implementation costs our solution integrates with your exiting publishing system and is so simple to use that the term ‘learning curve’ is redundant.

Regain and Grow Your Revenue
Regain the ad revenue you have lost by offering better targeted ads, advanced statistics for ROI tracking and unique, short conversion paths. As an example, Visiolink provides industry first integrated banner/tower ads, and an opportunity for vast customization of each ads behavior. Endless possibilities for off and online bundling exists and provides an opportunity to value-add even more for advertisers.

Visiolink provides an opportunity for simple, quick and cost effective online publishing. Allowing you to offer a fast online newspaper with usability as top priority.