---For Advertisers

For Advertisers

We understand the need for constant ROI evaluation – especially in today's economic climate – marketing budgets are under constant evaluation and performance pressure. For us it is quite simple – we need to deliver a solution with advertising modules allowing for effective, targeted advertising with the tracking capabilities to validate and improve targeting and ad spend. We monitor the marketplace for new exciting technologies and inventions, and move with the market, to constantly provide the proper technology offering for advertisers across all industries. Web based advertising, especially when placed in context, can provide highly effective exposure with a high propensity for conversion.

Traditional Newspaper		Online Publishing
No real-time tracking opportunities Lower reach Limited placement options Long conversion path High loyalty		Real-time tracking High average page views High amount of placement opportunities (Front, Back, Sections, Covers, Banners, Towers, In Paper, Newsletters and more) Quick conversion path – 1 click Allows for less distractions Higher loyalty than websites

	Increased ad placement opportunities Determine where your ad performs best with dot-click statistics Intro Page, Cover, Back, Sections, Articles, Readers; all are unique placement opportunities made possible by Visiolink Industry only banner ad feature
	Improve ad conversion Clickable ads allows for direct linking to chosen landing page A ‘full news delivery’ allows easier focus for readers Integrate Visiolink statistical analysis with current tracking software We fully integrate with all banner software
	Track reader behavior Visiolink’s powerful statistics provide… Dot based click views, page views, country codes and more Improved conversion rates on ads through understanding of reader behavior Ability to learn and adapt to reader’s behavior Visiolink provides integrations with a variety of other tracking software such as Google Analytics.
	Target specific publications through self reported demographics Through customer sign-up our newspaper clients can collect demographic data Provide inserts and section tracking for optimal targeting