---For Advertisers

For Advertisers

More than anything, books are a great illustrator of other demographic features – providing an ideal setting for highly targeted advertising with its readers. Traditional book publishing does not allow for any real direct advertising, furthermore the potential conversion paths are of a considerable length. Visiolink is not only the enabler of advertising in this type of medium but also the provider of powerful statistics packages allowing for a multitude of tracking opportunities to allow for maximum ROI and ad campaign management control. Our book publishing solution also comes our advanced media manager, giving advertisers complete control of content types, actions, landing pages etc.

The benefits are many, below is a selected list for advertisers

	Increased ad placement opportunities Determine where your ad performs best with dot-click statistics Intro Page, Cover, Back, Sections, Articles, Readers; all are unique placement opportunities made possible by Visiolink Industry only banner ad feature
	Improve ad conversion Clickable ads allow for direct linking to chosen landing page A ‘full news delivery’ allows easier focus for readers Integrate Visiolink statistical analysis with current tracking software We fully integrate with all banner software
	Track reader behavior Visiolink’s powerful statistics provide… Dot based click views, page views, country codes and more Improved conversion rates on ads through understanding of reader behavior Ability to learn and adapt to reader’s behavior
	Target specific customer through self reported demographics Through customer sign-up our newspaper clients can collect demographic data Provide inserts and section tracking for optimal targeting